![]() ![]() ![]() This is an effective way to reach users who are not currently active on the LinkedIn site.īoth formats are optimized for mobile, making it easy for users to complete your form on any device. Sponsored InMail: This format allows you to send a personalized, direct message to users with your lead gen form included.Sponsored Content: This format allows you to display your ad in the LinkedIn feed, where users can interact with your content and complete your lead gen form without leaving the LinkedIn site. ![]() LinkedIn Lead Gen Form Ads come in two formats: sponsored content and sponsored InMail. Increased efficiency: With Lead Gen Form Ads, advertisers can collect leads in real-time, making it easier to respond quickly and follow up with interested prospects.Better data quality: Because the form is pre-populated with information from the user’s LinkedIn profile, Lead Gen Form Ads can provide advertisers with higher-quality lead data compared to forms filled out on a separate landing page.Increased conversion rates: By eliminating the need for users to navigate to a separate landing page, Lead Gen Form Ads can increase conversion rates compared to traditional landing page-based forms.Ease of use: Lead Gen Form Ads make it easy for users to provide their contact information, reducing friction and increasing the likelihood of conversions.With Lead Gen Form Ads, a pre-populated form appears within the ad, allowing users to quickly and easily provide their contact information without leaving the LinkedIn site. LinkedIn Lead Gen Form Ads are a type of sponsored content on LinkedIn that allow advertisers to collect leads directly from the LinkedIn platform. ![]()
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